Background
Reimagining The Asian Magazine and transforming brand image.
When I joined The Asian Magazine, based in Plano, TX, I lead the design initiative to reimage the look and feel of their brand and magazine layouts to reflect a luxury lifestyle. The primary audience was bilingual American-Chinese with an interest in fashion, art and culture. My creative direction flowed into the print and digital magazine layouts, branding, visual concepts, and online presence. Below are examples of my magazine layout work from various issues.
