Background
As the Lead Creative Designer at Co.media, I developed a new brand image to help Botrim transition toward a global audience.
Botrim is a factory from China that specializes in manufacturing clothing accessories such as buttons, zippers, and tags. For more than 10 years, Botrim has established a brand image with significant market share in China. Due to the influx of international apparel clients over the last five years, Botrim felt the need to expand past their country market with a rebrand. They required a new brand name and image that could appeal to an international market. Botrim worked with me so I could reimage a new and stylish rebranding to better position them as the global leader in garment accessories.
Brand Strategy
Small Accessories, Big Wisdom.
I began brand strategy research by first understanding their current customers and product lines. I also studied their target audience, current brand and where they wanted to be in the next 5 years. I learned Botrim had a very unique business philosophy and wanted to transform that into a cohesive brand strategy.
The founder of Botrim is an advocate for “mutualism”. The belief that his business, even as a small-accessory manufacturing plant, is an integral part of the clothing industry. His goal was to provide the most value to customers while creating long-lasting relationships and taking pride in his accessory craftsmanship. I wanted to translate his personal and business philosophy into the new brand voice - “Small Accessories, Big Wisdom.”
-2019
What I did:
Strategy
Branding
Art Direction
Marketing Material
Company: Co.media
Client: Botrim
Logo design
Clean, modern and inviting.
The name Botrim was developed to ensure the owners philosophy: “Bo” stands for Bodhi, a symbol of wisdom and “trim” represented the small-accessory business industry.
Based on the industry, voice of the brand, and the growth Botrim was seeking, their brand needed to be recognizable and respected while providing a fresh style that represented a more international customer base and clothing trends.
I ultimately connected “Bo” and “trim” to create a beautiful, script-like font typography design that was clean and modern with colors that reflected the blue denim jeans and the tan color represented a relaxed and inviting look.
Brand Implementation
Branding doesn’t just consist of a logo or icon. A true brand has a visual identity to tie it together. Once the logo was established, I developed a complete visual identity guide including the logo usage, color palette, typeface, marketing materials, and a mockup catalog to help them understand how their new branding and voice could be implemented in the future.
